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The Legacy of Mad Men - Cultural History, Intermediality and American Television (Paperback, 1st ed. 2019)
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The Legacy of Mad Men - Cultural History, Intermediality and American Television (Paperback, 1st ed. 2019)
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For seven seasons, viewers worldwide watched as ad man Don Draper
moved from adultery to self-discovery, secretary Peggy Olson became
a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway
developed a feminist consciousness, executive Roger Sterling
tripped on LSD, and smarmy Pete Campbell became a surprisingly nice
guy. Mad Men defined a pivotal moment for television, earning an
enduring place in the medium's history. This edited collection
examines the enduringly popular television series as Mad Men still
captivates audiences and scholars in its nuanced depiction of a
complex decade. This is the first book to offer an analysis of Mad
Men in its entirety, exploring the cyclical and episodic structure
of the long form series and investigating issues of representation,
power and social change. The collection establishes the show's
legacy in televisual terms, and brings it up to date through an
examination of its cultural importance in the Trump era. Aimed at
scholars and interested general readers, the book illustrates the
ways in which Mad Men has become a cultural marker for reflecting
upon contemporary television and politics.
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