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Sugar Rush - Science, Politics and the Demonisation of Fatness (Hardcover)
Loot Price: R2,270
Discovery Miles 22 700
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Sugar Rush - Science, Politics and the Demonisation of Fatness (Hardcover)
Series: Inscriptions
Expected to ship within 12 - 17 working days
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In the second decade of the twenty-first century, the crusade
against sugar rose to prominence as an urgent societal problem
about which something needed to be done. Sugar was transformed into
the common enemy in a revived 'war on obesity' levelled at
'unhealthy' foods and the people who enjoy them. Are the evils of
sugar based on purely scientific fact, or are other forces at play?
Sugar rush explores the social life of sugar in its rise to infamy.
The book reveals how competing understandings of the 'problem' of
sugar are smoothed over through appeals to science and the
demonization of fatness, with politics and popular culture preying
on our anxieties about what we eat. Drawing on journalism,
government policy, public health campaigns, self-help books,
autobiographies and documentaries, the book argues that this rush
to blame sugar is a phenomenon of its time, finding fertile ground
in the era of austerity and its attendant inequalities. Inviting
readers to resist the comforting certainties of the attack on
sugar, Sugar rush shows how this actually represents a politics of
despair, entrenching rather than disrupting the inequality-riddled
status quo. -- .
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