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Books > Reference & Interdisciplinary > Communication studies
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Redeveloping Communication for Social Change - Theory, Practice, and Power (Paperback)
Loot Price: R1,083
Discovery Miles 10 830
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Redeveloping Communication for Social Change - Theory, Practice, and Power (Paperback)
Series: Critical Media Studies: Institutions, Politics, and Culture
Expected to ship within 12 - 17 working days
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To reshape the field of development communication, Redeveloping
Communication for Social Change proposes situating theory and
practice within contexts of power, recognizing both the ability of
dominant groups to control and the potential for marginal
communities to resist. Contributors from communication and
anthropology explore the global and institutional structures within
which agencies construct social problems and interventions, the
discourse guiding the normative climate for conceiving and
implementing projects, and the practice of strategic interventions
for social change. Examining early and emerging models of
development, power dynamics, ethnographic approaches, gender
issues, and information technologies, they speculate how a
framework accounting for power might contribute toward new
directions and applications in the field. Instead of mourning the
demise of development communication, this volume should provoke
critical debate that will help us change our approaches to meet new
challenges.
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