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Innen beginnen - Von der internen Kommunikation zum Internal Branding (Paperback, 2010 ed.) Loot Price: R1,424
Discovery Miles 14 240
Repayment Terms: R133 pm x 12*
You Save: R125 (8%)
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Innen beginnen - Von der internen Kommunikation zum Internal Branding (Paperback, 2010 ed.): Karin Krobath, Holger Schmidt

Innen beginnen - Von der internen Kommunikation zum Internal Branding (Paperback, 2010 ed.)

Karin Krobath, Holger Schmidt

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List price R1,549 Loot Price R1,424 Discovery Miles 14 240 | Repayment Terms: R133 pm x 12* You Save R125 (8%)

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In vielen Branchen können echte Wettbewerbsvorteile nur noch über das Verhalten der Mitarbeiter erzielt werden. „Internal Branding“, das das markenorientierte Verhalten der Mitarbeiter sicher stellen soll, wird somit zum zentralen Erfolgfaktor. Im Mittelpunkt dieses Buches stehen zum Teil völlig neue und im Markt noch relativ unbekannte Instrumente des Internal Branding. Zahlreiche Case Studies bieten die Möglichkeit, die Anwendung der Instrumente im Gesamtzusammenhang von umfassenden Internal-Branding-Projekten zu bewerten und hieraus zu lernen.

General

Imprint: Gabler
Country of origin: Germany
Release date: October 2009
First published: 2010
Editors: Karin Krobath • Holger Schmidt
Dimensions: 240 x 170mm (L x W)
Format: Paperback
Pages: 224
Edition: 2010 ed.
ISBN-13: 978-3-8349-1678-5
Subtitles: German
Categories: Books > Business & Economics > General
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LSN: 3-8349-1678-1
Barcode: 9783834916785

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