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Consumption Behaviour and Social Responsibility - A Consumer Research Approach (Paperback, 1st ed. 2020)
Loot Price: R4,146
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Consumption Behaviour and Social Responsibility - A Consumer Research Approach (Paperback, 1st ed. 2020)
Series: Approaches to Global Sustainability, Markets, and Governance
Expected to ship within 10 - 15 working days
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This book investigates the concept of consumer social
responsibility (CnSR) by considering the combination of
'consumption behaviour' and 'social responsibility'. It puts
forward a theory of responsible consumption behaviour, then models
and empirically tests this theory using quantitative research
methods. In so doing, the book offers a new consumer behaviour
model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour,
research methodologies, social responsibility, corporate social
responsibility, segmentation and profiling, sustainability, and
structural equation modelling with path analysis and confirmatory
factor analysis. The book also offers concrete recommendations that
will benefit businesses and governments alike.
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