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Walter Mittelholzer Revisited - From the Walter Mittelholzer Photo Archive (Hardcover)
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Walter Mittelholzer Revisited - From the Walter Mittelholzer Photo Archive (Hardcover)
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Walter Mittelholzer (1894-1937), pioneer of aviation and co-founder
of Switzerland's legendary airline Swissair, is chiefly revered as
an accomplished aerial photographer. His spectacular views of the
Swiss Alps have been very popular ever since he began publishing
them in the 1920s. Much lesser known today are his expeditions by
plane to distant places. In his day, he proved to be a keen
marketer, selling the images he took on travels to Spitsbergen
(Svalbard today), Persia (Iran), and Abyssinia (Ethiopia) in his
self-written books, in movies, and to the press. His 1926/27
trans-Africa journey on the seaplane Switzerland from Zurich via
Alexandria to Capetown made his name known internationally, both as
an aviator and a photographer. Well respected entrepreneurs and
bankers funded Mittelholzer's undertakings, supporting his goal to
promote air travel in Switzerland. The entire Mittelholzer archive
is now held as part of ETH Bibliothek's special collections in
Zurich. This latest volume in the Pictorial Worlds series
revaluates Mittelholzer's media activity from today's perspective.
It features some 200 of his outstanding photographs. The
complementing essay looks at the patronising view of Africa and its
people and cultures the aviator-photographer maintained and
provides an account of the colonialist backdrop of Swissair's
lift-off in 1931.
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