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Global Marketing - Fifth Edition (Paperback, 5th edition) Loot Price: R5,937
Discovery Miles 59 370
Repayment Terms: R556 pm x 12*
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Global Marketing - Fifth Edition (Paperback, 5th edition): Kate Gillespie, K. Scott Swan

Global Marketing - Fifth Edition (Paperback, 5th edition)

Kate Gillespie, K. Scott Swan

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Loot Price R5,937 Discovery Miles 59 370 | Repayment Terms: R556 pm x 12*

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Written in a student-friendly style, making the book appropriate for use at undergraduate and postgraduate levels Provides real-life examples from a range of markets, including the often-overlooked markets of Africa, Latin America, and the Middle East Covers important but less frequently discussed topics, such as the rise of China's state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations Includes a chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2021
First published: 2022
Authors: Kate Gillespie • K. Scott Swan
Dimensions: 297 x 210 x 41mm (L x W x T)
Format: Paperback
Pages: 544
Edition: 5th edition
ISBN-13: 978-0-367-69412-8
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-367-69412-3
Barcode: 9780367694128

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