Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics

Not currently available

Global Marketing - Fifth Edition (Paperback, 5th edition) Loot Price: R5,937
Discovery Miles 59 370
Repayment Terms: R556 pm x 12*
Global Marketing - Fifth Edition (Paperback, 5th edition): Kate Gillespie, K. Scott Swan

Global Marketing - Fifth Edition (Paperback, 5th edition)

Kate Gillespie, K. Scott Swan

 (sign in to rate)
Loot Price R5,937 Discovery Miles 59 370 | Repayment Terms: R556 pm x 12*

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Written in a student-friendly style, making the book appropriate for use at undergraduate and postgraduate levels Provides real-life examples from a range of markets, including the often-overlooked markets of Africa, Latin America, and the Middle East Covers important but less frequently discussed topics, such as the rise of China's state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations Includes a chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2021
First published: 2022
Authors: Kate Gillespie • K. Scott Swan
Dimensions: 297 x 210 x 41mm (L x W x T)
Format: Paperback
Pages: 544
Edition: 5th edition
ISBN-13: 978-0-367-69412-8
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 0-367-69412-3
Barcode: 9780367694128

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover): Acha Leke, Mutsa...
Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
 R740 R583 Discovery Miles 5 830
Freezing Order - A True Story Of Russian Money Laundering, State-Sponsored Murder And Surviving Vladimir Putin's Wrath...
Freezing Order - A True Story Of Russian…
Bill Browder Paperback  (4)
 R346 Discovery Miles 3 460
Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback): Jonathan Klaaren
Competition Law And Economic Regulation…
Jonathan Klaaren Paperback R450 R415 Discovery Miles 4 150
How Confidence Works - The New Science Of Self-Belief, Why Some People Learn It And Others Don't (Paperback): Ian Robertson
How Confidence Works - The New Science…
Ian Robertson Paperback R411 Discovery Miles 4 110
Afrikaner-Kapitalisme: van Brandarm tot Stinkryk (Afrikaans, Paperback): David Meade
Afrikaner-Kapitalisme: van Brandarm tot…
David Meade Paperback  (1)
 R294 Discovery Miles 2 940
FutureNEXT - Reimagining Our World & Conquering Uncertainty (Paperback): John Sanei, Iraj Abedian
FutureNEXT - Reimagining Our World…
John Sanei, Iraj Abedian Paperback R308 Discovery Miles 3 080
The South African Informal Sector - Providing Jobs, Reducing Poverty (Paperback): Frederick Fourie
The South African Informal Sector…
Frederick Fourie Paperback R336 Discovery Miles 3 360
Companies and other Business Structures (Paperback, 4th Revised edition): Dennis Davis, Walter Geach
Companies and other Business Structures
Dennis Davis, Walter Geach Paperback R504 Discovery Miles 5 040
Deep Collusion - Bain And The Capture Of South Africa (Paperback): Athol Williams
Deep Collusion - Bain And The Capture Of…
Athol Williams Paperback  (2)
 R376 Discovery Miles 3 760
Applied Questions On Auditing (Paperback, 8th Edition): B.M. Barnard, B. Marx, A. van der Watt, P.A. Lansdell
Applied Questions On Auditing
B.M. Barnard, B. Marx, … Paperback R1,144 Discovery Miles 11 440
Going Infinite - The Rise And Fall Of A New Tycoon (Hardcover): Michael Lewis
Going Infinite - The Rise And Fall Of A…
Michael Lewis Hardcover R605 R299 Discovery Miles 2 990
New Entrepreneurial Law (Paperback): Piet Delport
New Entrepreneurial Law
Piet Delport Paperback R966 R799 Discovery Miles 7 990

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners