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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Beyond Princess Culture - Gender and Children's Marketing (Hardcover, New edition)
Loot Price: R2,639
Discovery Miles 26 390
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Beyond Princess Culture - Gender and Children's Marketing (Hardcover, New edition)
Expected to ship within 12 - 17 working days
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Beyond Princess Culture: Gender and Children's Marketing explores
the impact of a post-princess space, examining potential agency and
empowerment in the products' users while acknowledging that at
least some alternatives continue to perpetuate components of the
rigidly gender-coded princess culture. This book collectively
critiques the commodification of the post-princess child consumer
through analysis of historical and contemporary toys, video games,
clothing, websites, and other popular culture phenomena. Guided by
theories from feminist and gender studies, Beyond Princess Culture
demonstrates how the marketing of children's products has and
continues to perpetuate and challenge hegemonic notions of gender,
race, ethnicity, ability, and other positions of intersectionality,
as situated in the social, economic, and historical contexts.
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