At the beginning of the 20th century, Progressive reformers set up
curricula in journalism, public relations, and creative writing to
fulfill their own purposes: well-trained rhetors could convince the
United States citizenry to accept Progressive thinking on
monopolies and unions and to elect reform candidates. Although
Progressive politicians and educators envisioned these courses and
majors as forwarding their own goals, they could not control the
intentions of the graduates thus trained or the employers who hired
them. The period's vast panorama of rhetoric, including Theodore
Roosevelt's publicity stunts, muckraker exposes, ad campaigns for
patent medicines, and the selling of World War I, revealed the new
national power of propaganda and the media, especially when wielded
by college-trained experts imbued with the Progressive tradition of
serving a cause and ensuring social betterment.
In this unique volume, Adams' chronicles the creation of this
advanced curriculum in speaking and writing during the Progressive
era and examines the impact of that curriculum on public discourse.
Unlike other studies of writing instruction, which have
concentrated on freshman curriculum or on a specific genre, this
book provides a historical and cultural analysis of the advanced
composition curriculum and of its impact on public persuasion.
Adams surveys American instruction at state and private schools
across the country, with special attention given to the influential
Progressive universities of the Midwest. She draws on a wide
variety of primary data sources including college catalogs, course
assignments, departmental minutes, speeches, and journals, and
includes an extensive bibliography of research sources concerning
advanced composition instruction and American rhetoric before World
War II. As a resource offering remarkable historical insights on
the history of writing instruction in America, this volume is of
great interest to scholars and students in rhetoric, communication,
and technical writing.
General
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