This practical guide identifies the ingredients that make up Indian
culture and uniquely translates them into useful tools to help
Western commercial initiatives succeed. There is enormous
opportunity for companies that want to sell to India's one billion
consumers or partner with Indian companies, but doing so isn't
always easy. Inside the Indian Business Mind: A Tactical Guide for
Managers offers a primer on the culture and its opportunities. This
unique guide will help Western business people enter the Indian
market, make the best use of Indian manufacturing facilities, and
create and develop successful, long-term business relationships
with Indian business partners and teams. The book is not a list of
dos and don'ts. Rather, it approaches doing business in India from
the perspective of in-depth cultural models, translating cultural
knowledge into practical working strategies. The authors, an Indian
who has worked in the United States and an American who has worked
in India, arm readers with an understanding of 11 primary cultural
ingredients that come into play in business relationships with
South Asians—ingredients that can be mastered and adapted across
many contexts to forge lucrative partnerships.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Release date: |
September 2010 |
First published: |
September 2010 |
Authors: |
Katherine C. Zubko Ph.D.
• Raj R Sahay
|
Dimensions: |
235 x 156 x 21mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
208 |
ISBN-13: |
978-0-313-37829-4 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
0-313-37829-0 |
Barcode: |
9780313378294 |
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