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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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When Does Gender Matter? - Women Candidates and Gender Stereotypes in American Elections (Paperback)
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When Does Gender Matter? - Women Candidates and Gender Stereotypes in American Elections (Paperback)
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As the number of women candidates for office in the U.S. increases
each election cycle, scholars are confronted with questions about
the impact of their sex on their chances of success. Chief among
these questions involves the influence of gender stereotypes on the
decisions voters make in elections in which women run against men.
Previous research documents that voters see women and men as
possessing different character traits and different abilities to
handle policy issues. These findings, combined with anecdotal
evidence of sexist attitudes toward women candidates, raises
concerns that women candidates are hampered by their sex and gender
considerations. Employing data from an original survey of 3150 U.S.
adults conducted in 2010, this book confronts scholarly concerns
that gender stereotypes work to undermine women's chances of
success. Challenging the conventional wisdom, these data
demonstrate that voters do not rely heavily on gender stereotypes
when evaluating and voting for women candidates. Voters do hold
gendered attitudes, both positive and negative, about women
candidates, but these attitudes are not related to the political
decisions voters make. Instead, in deciding for whom to vote,
people are influenced by traditional political forces, like
political party and incumbency, regardless of the sex of the
candidates. There is also evidence that partisan stereotypes
interact with gender stereotypes to influence reactions to
candidates, both women and men, depending on their political party.
In the end, this project demonstrates that women candidates win as
often as do men and that partisan concerns trump gender every time.
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