How cable television upended American political life in the pursuit
of profits and influence As television began to overtake the
political landscape in the 1960s, network broadcast companies,
bolstered by powerful lobbying interests, dominated screens across
the nation. Yet over the next three decades, the expansion of a
different technology, cable, changed all of this. 24/7 Politics
tells the story of how the cable industry worked with political
leaders to create an entirely new approach to television, one that
tethered politics to profits and divided and distracted Americans
by feeding their appetite for entertainment—frequently at the
expense of fostering responsible citizenship. In this timely and
provocative book, Kathryn Cramer Brownell argues that cable
television itself is not to blame for today’s rampant
polarization and scandal politics—the intentional restructuring
of television as a political institution is. She describes how
cable innovations—from C-SPAN coverage of congressional debates
in the 1980s to MTV’s foray into presidential politics in the
1990s—took on network broadcasting using market forces, giving
rise to a more decentralized media world. Brownell shows how cable
became an unstoppable medium for political communication that
prioritized cult followings and loyalty to individual brands,
fundamentally reshaped party politics, and, in the process, sowed
the seeds of democratic upheaval. 24/7 Politics reveals how cable
TV created new possibilities for antiestablishment voices and
opened a pathway to political prominence for seemingly unlikely
figures like Donald Trump by playing to narrow audiences and
cultivating division instead of common ground.
General
| Imprint: |
Princeton University Press
|
| Country of origin: |
United States |
| Series: |
Politics and Society in Modern America |
| Release date: |
August 2023 |
| First published: |
2023 |
| Authors: |
Kathryn Cramer Brownell
|
| Dimensions: |
235 x 156mm (L x W) |
| Pages: |
424 |
| ISBN-13: |
978-0-691-24666-6 |
| Categories: |
Books
|
| LSN: |
0-691-24666-1 |
| Barcode: |
9780691246666 |
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