The king of radio comedy from the Great Depression through the
early 1950s, Jack Benny was one of the most influential
entertainers in twentieth-century America. A master of comic timing
and an innovative producer, Benny, with his radio writers,
developed a weekly situation comedy to meet radio's endless need
for new material, at the same time integrating advertising into the
show's humor. Through the character of the vain, cheap everyman,
Benny created a "fall guy," whose frustrated struggles with his
employees addressed mid-century America's concerns with race,
gender, commercialism, and sexual identity. Kathryn H.
Fuller-Seeley contextualizes her analysis of Jack Benny and his
entourage with thoughtful insights into the intersections of
competing entertainment media and argues that transmedia stardom,
branded entertainment, and virality are, in fact, the newest
versions of key elements in the history of American popular
culture.
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