Can a rich man enter heaven? Asa Candler, who was a very rich man,
thought so. He accepted the principle of Christian stewardship,
which holds that God gives wealth to individuals in order to
promote His kingdom on earth. Candler thus felt obligated to
protect and build the fortune that he held as a sacred trust, and
to use it to carry out God's purposes in the world. God's
Capitalist: Asa Candler of Coca-Cola is an examination of the life
of an entrepreneur who saw his personal wealth as a divine trust to
be used to the benefit of humanity.
Today, people remember Asa Candler for his part in founding the
Coca-Cola company and beginning that product's phenomenal success,
but he also was successful in real estate development and in
banking. His interests made him one of the richest men in the early
twentieth-century South.
His sense of duty led to his support of many undertakings of the
Southern Methodist Church. Advised by his brother Warren, a bishop
in that denomination, Asa wrote a million-dollar check to finance
the establishment of Emory University in Atlanta, where young men
would be prepared for the ministry. Throughout his life, Candler
made gifts and loans to encourage the well-being of his
denomination, his city, and his state. At the end of his life, he
had given away his entire fortune.
Despite his wealth and reputation, he was opposed by those who
did not share his point of view, which was primarily shaped by his
religion and his social position among Atlanta's elite. The last
decade of his life was filled with sadness and difficulties, as he
mourned the loss of his beloved wife and fought numerous court
battles. By following Asa Candler's life, readers have a
uniqueopportunity to visit Atlanta during one of the most critical
times in its development, and to see it through the eyes of one of
Atlanta's "movers and shakers."
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