Artificial intelligence (AI) is paving the way for the future of
marketing and business transformation, yet many organizations
struggle to know exactly how and where to integrate it. This book
is the ultimate guide to embracing the opportunity that AI can
bring for your marketing. With AI forecasted to boost global GDP by
14% by 2030, an efficient and sustainable AI marketing strategy is
now essential to avoid losing the competitive edge. Using
Artificial Intelligence in Marketing provides the definitive,
practical framework needed for marketers to identify, apply and
embrace the opportunity to maximize the results and business
advancement that AI can bring. Streamlining efficiencies into every
business practice, AI automates simpler, repetitive tasks with
unrivalled accuracy, allowing sales and marketing teams to return
their attention to where human interaction is most valuable:
strategy, creativity and personal connection. Using Artificial
Intelligence in Marketing outlines key marketing benefits such as
accurate market research samples, immediate big data insights and
brand-safe content creation, right through to the on-demand
customer service that is now expected 24/7. It also explores the
inevitable myths, concerns and ethical questions that can arise
from the large-scale adoption of AI. This book is an essential read
for every 21st century marketer.
General
| Imprint: |
Kogan Page
|
| Country of origin: |
United Kingdom |
| Release date: |
February 2019 |
| First published: |
2019 |
| Authors: |
Katie King
|
| Dimensions: |
240 x 165 x 22mm (L x W x T) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
224 |
| ISBN-13: |
978-0-7494-9797-2 |
| Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
| LSN: |
0-7494-9797-1 |
| Barcode: |
9780749497972 |
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