Stay up to date on international trends in convention tourism!
Convention Tourism: International Research and Industry
Perspectives is a thorough analysis of the industry's key markets,
combining insightful articles with detailed case studies. Equally
valuable as a professional handbook, research reference guide, and
textbook, this comprehensive book includes an account of the
history of convention tourism and its economic contributions,
marketing and human resources analyses, global and regional
developments, and research issues and challenges. Convention
Tourism addresses issues critical to the three key regions of the
convention and meeting industry--North America, Europe, and
Asia-Pacific. The book features a wide range of material from the
top educators around the world, reflecting an international
perspective befitting the industry's growing trend toward
globalization. Convention Tourism also presents in-depth studies
that focus on the United States, the Mediterranean, Australia, and
Korea, and takes a look ahead at likely business, technological,
and social trends that are likely to affect the convention industry
in the coming years. Convention Tourism also examines: proposed
economic impact assessment framework regional planning and
development initiatives education and training programs from
industry associations and universities research resources
international meeting managementAs more and more international
sites compete with traditional markets for lucrative convention
contracts, it is crucial that professionals, researchers, and
academics have a global understanding of the industry's past,
present, and future. Convention Tourism is an essential overview of
the mostimportant element of the business tourism industry.
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