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Sports Management and Sports Humanities (Hardcover, 1st ed. 2015)
Loot Price: R4,281
Discovery Miles 42 810
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Sports Management and Sports Humanities (Hardcover, 1st ed. 2015)
Expected to ship within 12 - 17 working days
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This book focuses on (1) sports management, (2) sports economics
and policy, and (3) sports humanities. The fact that sports
humanities is a part of the sports management education program
means that a person with extensive knowledge-not only
business-related comprehension but also acquaintance with
art-related fields, such as the humanities and law-will play a
central role in sports management in the next generation. The
former two parts aim to provide a clear understanding of sports
management and marketing, including the motivational and/or
emotional components of fan behavior and sports participation,
sports club management, sports sponsorship, athlete reputation
management, sports economics and elite sports policy. As stated
above, various topics can be found in sports management research
from the macro to the micro point of view and they are not
individually separated but intimately connected. Moreover, given
the interdisciplinary nature of sports management, specific, common
and cross-border issues arise in each country. Data from several
countries are included in the sports management part. Research
beyond borders and collaborative research are expected to increase
more significantly than before. Researchers in sports management
are expected to find the best answers to such questions as how to
manage sports-related organizations or people effectively, how to
stimulate the global or local economy and exert social impact
through sports, and how to help people gain well-being through
sports. These research questions have not changed all through the
ages and across the globe. In this book, the researchers also try
to find the optimized solution in each topic and readers can find
traces of their passionate exploration.
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