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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala (Paperback)
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Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala (Paperback)
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Fashion knockoffs are everywhere. Even in the out-of-the-way
markets of highland Guatemala, fake branded clothes offer a cheap,
stylish alternative for people who cannot afford high-priced
originals. Fashion companies have taken notice, ensuring that
international trade agreements include stronger intellectual
property protections to prevent brand "piracy." In Regulating
Style, Kedron Thomas approaches the fashion industry from the
perspective of indigenous Maya people who make and sell knockoffs,
asking why they copy and wear popular brands, how they interact
with legal frameworks and state institutions that criminalize their
livelihood, and what is really at stake for fashion companies in
the global regulation of style.
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