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Books > History > World history > 1750 to 1900

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Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Paperback, New Ed) Loot Price: R1,516
Discovery Miles 15 160
Repayment Terms: R142 pm x 12*
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Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Paperback, New Ed): Keiko Tanaka

Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Paperback, New Ed)

Keiko Tanaka

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Loot Price R1,516 Discovery Miles 15 160 | Repayment Terms: R142 pm x 12*

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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 1999
First published: 1994
Authors: Keiko Tanaka
Dimensions: 216 x 138 x 14mm (L x W x T)
Format: Paperback
Pages: 168
Edition: New Ed
ISBN-13: 978-0-415-19835-6
Categories: Books > Humanities > History > World history > 1750 to 1900
Books > Humanities > History > European history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > History > European history > General
Books > History > History of specific subjects > Social & cultural history
Books > History > World history > 1750 to 1900
LSN: 0-415-19835-6
Barcode: 9780415198356

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