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Books > History > World history > 1750 to 1900
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Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Paperback, New Ed)
Loot Price: R540
Discovery Miles 5 400
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Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Paperback, New Ed)
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Loot Price R540
Discovery Miles 5 400
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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