Advertising Language - A Pragmatic Approach to Advertisements in Britain and Japan (Hardcover)

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 1994
First published:	1994
Authors:	Keiko Tanaka
Dimensions:	216 x 138 x 17mm (L x W x T)
Format:	Hardcover
Pages:	156
ISBN-13:	978-0-415-07647-0
Categories:	Books > Humanities > History > World history > 1750 to 1900 Books > Humanities > History > European history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > History > European history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > 1750 to 1900
LSN:	0-415-07647-1
Barcode:	9780415076470

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