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The History of Oxford University Press: Volume IV - 1970 to 2004 (Hardcover)
Loot Price: R4,973
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The History of Oxford University Press: Volume IV - 1970 to 2004 (Hardcover)
Series: History of Oxford University Press
Expected to ship within 12 - 17 working days
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The story of Oxford University Press spans five centuries of
printing and publishing. Beginning with the first presses set up in
Oxford in the fifteenth century and the later establishment of a
university printing house, it leads through the publication of
bibles, scholarly works, and the Oxford English Dictionary, to a
twentieth-century expansion that created the largest university
press in the world, playing a part in research, education, and
language learning in more than 50 countries. With access to
extensive archives, the four-volume History of OUP traces the
impact of long-term changes in printing technology and the business
of publishing. It also considers the effects of wider trends in
education, reading, and scholarship, in international trade and the
spreading influence of the English language, and in cultural and
social history - both in Oxford and through its presence around the
world. In the decades after 1970 Oxford University Press met new
challenges but also a period of unprecedented growth. In this
concluding volume, Keith Robbins and 21 expert contributors assess
OUP's changing structure, its academic mission, and its business
operations through years of economic turbulence and continuous
technological change. The Press repositioned itself after 1970: it
brought its London Business to Oxford, closed its Printing House,
and rapidly developed new publishing for English language teaching
in regions far beyond its traditional markets. Yet in an
increasingly competitive worldwide industry, OUP remained the
department of a major British university, sharing its commitment to
excellence in scholarship and education. The resulting
opportunities and sometimes tensions are traced here through
detailed consideration of OUP's business decisions, the vast range
of its publications, and the dynamic role of its overseas offices.
Concluding in 2004 with new forms of digital publishing, The
History of OUP sheds new light on the cultural, educational, and
business life of the English-speaking world in the late twentieth
century.
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