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Fashioning Teenagers - A Cultural History of Seventeen Magazine (Paperback)
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Fashioning Teenagers - A Cultural History of Seventeen Magazine (Paperback)
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Founded in 1944 by Helen Valentine, Seventeen magazine was the
first modern "teen magazine." An immediate success, it became
iconic in establishing the tastes and behaviors of successive
generation of teen girls covering the last half of the 20th
century. Kelley Massoni has written the first cultural history of
the origins of Seventeen and its role in shaping the modern teen
girl ideal. Using content analysis, interviews, letters, oral
histories, and promotional materials, Massoni is able to show how
Seventeen helped create the modern concept of "teenager." The early
Seventeen provided a generation of thinking young women with
information on citizenship and clothing, politics and popularity,
adult occupations and adolescent preoccupations, until economic and
social forces converged to reshape the magazine toward teen
consumerism. A chapter on the 21st century Seventeen brings the
story to the present. Fashioning Teenagers will be of interest to
students of popular culture, sociology, gender studies, mass media,
journalism, business, and American studies.
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