Women are the most powerful force reshaping the future of America.
Stronger than political parties, mightier than religious
differences, able to leap cultural schisms in a single bound, women
are quietly exerting a unified power to make changes in our culture
and in commerce, meeting in the middle to achieve their goals. But
they're not using traditional means such as getting together and
voting or banging on closed doors to demand equal access. In
virtually every arena where American women are causing a sea
change, they are bypassing the traditional settings that ignore
their needs and are creating parallel circuits, which, in turn,
then affect the old standards. Across political, religious, racial,
and class differences, this new, vital, female center is heralding
the most significant change in American culture in the past
century.
Two of the hottest trend-spotters in America -- Celinda Lake, a
leading political strategist for the Democratic party and one of
the nation's foremost experts on electing women candidates, and
Kellyanne Conway, a leading conservative pollster and president and
CEO of The Polling Company, INC.(TM) -- themselves cross the aisle
to reveal the ways in which a newly defined, united power base
among women is reshaping the state of our nation much more than the
two-sided politics of Left and Right. Using the eye-opening results
of interviews, focus groups, and polls (three of which were created
especially for this book) that they've conducted, Conway and Lake
demonstrate how women are getting what they want and need by
rejecting outdated traditions and expectations that no longer fit
their reality. They are breaking the old rules about when and
whether to marry and have children, living fully and equally as
singles, and creating flexible, inclusive workplaces that don't
sacrifice family or sanity. They are taking charge of the
marketplace, controlling $5 trillion annually as the primary
purchasers of homes, cars, appliances, and electronics. They are
making their mark at ages twenty, forty, sixty, and beyond, drawing
strength, inspiration, and intellectual stimulation from other
women.
And that's just the beginning. In this smart, exhilarating
book, Conway and Lake -- who often fall on opposite sides of the
country's most polarizing debates -- come together to seek out what
women buy, what they believe, how they work, how they live, what
they care about, what they fear, and what they "really" want. By
delving beneath the radioactive, hot-button issues, Lake and Conway
discovered common causes with which women are inventing a new age
of opportunity -- doing it their way and, in the process, improving
life for all Americans.
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