Every day on eBay, millions of people buy and sell a vast array
of goods, from rare collectibles and antiques to used cars and
celebrity memorabilia. The internet auction site is remarkably easy
to use, which accounts in part for its huge popularity. But how
does eBay really work, and how does it compare to other kinds of
auctions? These are questions that led Ken Steiglitz--computer
scientist, collector of ancient coins, and a regular eBay user--to
examine the site through the revealing lens of auction theory.
The result is this book, in which Steiglitz shows us how human
behaviors in open markets like eBay can be substantially more
complex than those predicted by standard economic theory. In these
pages we meet the sniper who outbids you in an auction's closing
seconds, the early bidder who treats eBay as if it were an
old-fashioned outcry auction, the shill who bids in league with the
seller to artificially inflate the price--and other characters as
well. Steiglitz guides readers through the fascinating history of
auctions, how they functioned in the past and how they work today
in online venues like eBay. Drawing on cutting-edge economics as
well as his own stories from eBay, he reveals practical auction
strategies and introduces readers to the fundamentals of auction
theory and the mathematics behind eBay.
Complete with exercises and a detailed appendix, this book is a
must for sophisticated users of online auctions, and essential
reading for students seeking an accessible introduction to the
study of auction theory.
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