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Innovation and New Product Planning (Paperback)
Loot Price: R1,480
Discovery Miles 14 800
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Innovation and New Product Planning (Paperback)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,500
Discovery Miles: 15 000
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This practical book introduces readers to the essential business
aspects of innovation and new product planning. The product
planning process is discussed across two broad themes: product
development and product management. Importantly, the book
emphasizes the 21st-century strategic and creative mindset
necessary to drive business innovation activities in a concise, yet
comprehensive manner. The book delves into the front end of
innovation and formal product development activities, examining the
topics of opportunity identification, concept generation and
evaluation, technical development, product design, testing, launch
strategies, product management, life cycle management, brand
management, and vital elements for international success. There are
stand-alone notes that serve to apprise readers on related topics
such as the use of agile product development methodologies, the
formation of business entities, and recommended best practices for
new product development. The book excels at providing relevant
examples and applied tools that augment the concepts to offer
valuable connections to real-world product planning efforts. This
book is particularly useful as a guide to learning the fundamental
concepts and strategies associated with innovation and new product
planning. Among student audiences, upper-level undergraduate and
first-year graduate students are likely to benefit as the book
embraces its position to serve as a primer on product development
and management.
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