A fundamental book to understand the importance of combining all
marketing communication (CIM) and how it is produced and
transmitted. It addresses the avant guard tendencies of
advertising, and how it applies to modern marketing and
advertising.
General
| Imprint: |
Pearson Educacion de Mexico
|
| Country of origin: |
United States |
| Series: |
College |
| Release date: |
2010 |
| First published: |
2010 |
| Authors: |
Kenneth Clow
|
| Dimensions: |
277 x 211 x 30mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
472 |
| Edition: |
3rd |
| ISBN-13: |
978-6074426304 |
| Languages: |
English
•
Spanish
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
6074426309 |
| Barcode: |
9786074426304 |
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