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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Framers - Make Better Decisions In The Age of Big Data (Paperback)
Price: R165
Discovery Miles 1 650
You Save: R130
(44%)
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Framers - Make Better Decisions In The Age of Big Data (Paperback)
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List price R295
Price R165
Discovery Miles 1 650
You Save R130 (44%)
Expected to ship within 5 - 7 working days
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A Financial Times and Economist Book of the Year 'Wonderfully
stimulating... will teach you to see around corners' - TIM HARFORD
'A paean to cognitive agility and the elasticity of the
imagination' - ECOMOMIST 'Captivating... will transform the way you
think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The
power of mental models to make better decisions We're often told
that humans make bad decisions and that more data is better. But
this is backwards: people are good at decisions precisely because
we use mental models and can envision new realities outside of
data. Great outcomes don't depend so much on the final moment of
choosing but on generating better alternatives to choose between.
That's framing. It's a cognitive muscle we can strengthen to
improve our lives, work and future -- to meet this historical
moment. Framers shows how.
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