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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Advances in Business and Management Forecasting (Hardcover)
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Advances in Business and Management Forecasting (Hardcover)
Series: Advances in Business and Management Forecasting
Expected to ship within 12 - 19 working days
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The objective of this research annual is to present
state-of-the-art studies in the application of forecasting
methodologies to such areas as sales, marketing and strategic
decision making. It is the hope and direction of this research
annual to become an applications and practitioner oriented
publication. Topics will include sales and marketing, forecasting,
new product forecasting, judgementally based forecasting, the
application of surveys to forecasting, forecasting for strategic
business decisions, improvements in forecasting accuracy, and sales
response models.
General
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