E-Commerce 2023: Business, Technology, Society, Global Edition (Paperback, 18th edition)

E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on� cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	July 2023
First published:	2023
Authors:	Kenneth Laudon • Carol Traver
Format:	Paperback
Pages:	832
Edition:	18th edition
ISBN-13:	978-1-292-44972-2
Categories:	Books > Business & Economics > General Books > Computing & IT > General
LSN:	1-292-44972-1
Barcode:	9781292449722

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