Books > Business & Economics > Business & management > Sales & marketing
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Creating Effective Sales and Marketing Relationships (Paperback)
Loot Price: R458
Discovery Miles 4 580
You Save: R97
(17%)
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Creating Effective Sales and Marketing Relationships (Paperback)
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List price R555
Loot Price R458
Discovery Miles 4 580
You Save R97 (17%)
Expected to ship within 10 - 15 working days
|
This book demonstrates how corporate sales and marketing teams
should operate collaboratively in a 21st Century organization to
enhance performance in the marketplace. It discusses how and why
conflict and /or separation has grown between these two groups,
even though to the outside world they appear to be a single group.
The book considers how collaboration between sales and marketing
can impact positively on a company's competitive advantage, and
what the senior management role should be in creating and
facilitating the smooth running of their sales and marketing
functions. The book also discusses the resourcing of sales and
marketing, and how innovative processes can reduce conflict and
promote closeness, as well as a review of the role of
communication, formal and informal, in improving collaboration.
Finally, the book explores how sales and marketing can become more
competitive in the face of a dynamic and borderless market, and
where lead generation is less important than building long-term
relationships with customers. The book has an action-oriented
perspective throughout, providing the reader with checklists and
diagnostics as the basis for evaluating their own companies and
identifying directions for improvement. As the book develops its
theme, key points will be reinforced with company examples.
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