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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

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Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition) Loot Price: R1,218
Discovery Miles 12 180
Repayment Terms: R114 pm x 12*
You Save: R156 (11%)
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Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition)

Kerry Godfrey, Jackie Clarke

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List price R1,374 Loot Price R1,218 Discovery Miles 12 180 | Repayment Terms: R114 pm x 12* You Save R156 (11%)

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Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock.

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: December 2000
First published: December 2000
Authors: Kerry Godfrey • Jackie Clarke
Dimensions: 216 x 140 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 242
Edition: New edition
ISBN-13: 978-1-84480-116-9
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 1-84480-116-0
Barcode: 9781844801169

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