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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

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Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition) Loot Price: R1,173
Discovery Miles 11 730
Repayment Terms: R110 pm x 12*
You Save: R147 (11%)
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Tourism Development Handbook - A Practical Approach to Planning and Marketing (Paperback, New edition)

Kerry Godfrey, Jackie Clarke

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List price R1,320 Loot Price R1,173 Discovery Miles 11 730 | Repayment Terms: R110 pm x 12* You Save R147 (11%)

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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: December 2000
First published: December 2000
Authors: Kerry Godfrey • Jackie Clarke
Dimensions: 216 x 140 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 242
Edition: New edition
ISBN-13: 978-1-84480-116-9
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 1-84480-116-0
Barcode: 9781844801169

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