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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Mudslingers - The Top 25 Negative Political Campaigns of All Time, Countdown from No. 25 to No. 1 (Hardcover)
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Mudslingers - The Top 25 Negative Political Campaigns of All Time, Countdown from No. 25 to No. 1 (Hardcover)
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Americans have a love-hate relationship with negative campaigning,
claiming to despise it and ranting about how it turns off the
electorate, while at the same time paying an increasing amount of
attention to negative ads and tactics during ever-lengthening
campaign seasons. Swint gathers the most compelling of these
campaigns from the two "Golden Ages" of negative campaigning--1864
to 1892 and 1988 to the present--in addition to some that fall
outside those demarcations, and ranks them in descending order,
from No. 25 to No. 1. Mudslingers covers presidential, senatorial,
gubernatorial, and mayoral races and chronicles the dirtiest, most
low-down campaign tactics of all time. The list includes the
presidential campaign of 1800, when the disputed outcome of the
race between Thomas Jefferson and John Adams had to be decided by
the House of Representatives, and the election of 2004, in which
George W. Bush beat John Kerry after one of the nastiest showdowns
on record. The first round of negative campaigning in American
history was driven by post-Civil War politics, the end of
Reconstruction, an increasingly corrupt federal government, and a
rabid partisan press. The current Golden Age of mudslinging and
dirty politics is driven by huge increases in campaign spending,
television advertising, decreased civility in public life, and a
muckraking mass media. These fascinating stories from the annals of
negative campaigning will entertain as well as educate, reminding
us, the next time we are tempted to decry the current climate, that
it was (almost) ever thus.
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