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Books > Business & Economics > Business & management > Business communication & presentation
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Not currently available
What's Your Hook? - 26 creative ways to make your message stick (Paperback)
Loot Price: R322
Discovery Miles 3 220
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What's Your Hook? - 26 creative ways to make your message stick (Paperback)
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Loot Price R322
Discovery Miles 3 220
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Inside this short and snappy book, you'll discover why companies
such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb
turn to Kevin Carroll to help their people become better presenters
and speakers. Carroll, a former advertising executive, shows you
how to weave in stories, analogies, surprising statistics, props
and a whole lot more in order to make your message much more
interesting, more persuasive and more memorable. (Like the time his
client handed out a bag of M&M's to all 1,000 audience members
so they would remember the key phrase of the conference: "Mindshare
to Marketshare.") So if you want to stand out from the crowd and
really make your message stick, What's Your Hook? is for you.
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