What's Your Hook? - 26 creative ways to make your message stick (Paperback)

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare.") So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.

General

Imprint:	Carroll Communications
Country of origin:	United States
Release date:	March 2012
First published:	March 2012
Authors:	Kevin Carroll
Dimensions:	216 x 140 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	130
ISBN-13:	978-0-9819608-8-3
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-9819608-8-X
Barcode:	9780981960883

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