Part of the "Greatest Hits" series, this is an essential resource
which utilizes a effective dual approach to mastering the best
ideas of modern marketing: the first ten chapters give in-depth
examination of critical topics, followed by quick summaries of the
most talked about and thought-provoking work from the best business
books published, including "The Long Tail," "Meatball Sundae,"
"Buzz," "Affluenza" and "Blink." The book will help you stay
up-to-date on how to navigate the ever-changing landscape of
marketing and distills an enormous amount of information on the
best ideas and insight into memorable digests which will enable you
to finally cross off "must reads" from your business reading
list.
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