Conflicting Accounts - The Creation and Crash of the Saatchi and Saatchi Advertising Empire (Paperback, New Ed)

The intriguing story of two brothers, Maurice and Charles Saatchi who managed to build arguably the most significant advertising agency in the world, Saatchi & Saatchi Co Ltd, and then plot its downfall. Charles, the elder creative genius behind the agency (at one time he controlled half of the modern art market) and Maurice, the charmer with questionable management skills, were behind the notably successful campaigns which helped British Airways to become 'the world's favourite airline', propelled Margaret Thatcher into power with the memorable, powerful slogan 'Labour Isn't Working' and successfully assisted the Health Education Council to reduce the number of unwanted pregnancies. A string of takeovers in the mid-80s kept the agency growing and a successful invasion of Madison Avenue allowed Saatchi to claim the highly sought-after prize of top spot in the global advertising industry. However, by 1989 a combination of a slump in demand for advertising, rising debts for past acquisitions and high costs for ill-advised forays into consulting services, tipped the agency into the red, eventually culminating in Maurice being ousted as chairman in December 1994 by the board and institutional investors. Humiliated, but not down, Maurice established a new agency New Saatchi (later renamed Cordiant) with his brother and three former Saatchi executives to cripple to old '& Co Ltd', but not without a string of legal battles, account deflections and staffing problems. Kevin Goldman has paid much attention to detail to make this fascinating account of the Saatchis read like a modern business horror story. (Kirkus UK)

In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok. On December 16, 1994, a bloodletting took place in the stylish boardroom at Saatchi & Saatchi, once the world's largest advertising agency. The cofounders of the company, Maurice and Charles Saatchi, were fired after threats by the firm's shareholders but less than a month later, Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients. With expansive research and eye-opening interviews, Kevin Goldman effortlessly explores this dramatic saga from the early, audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever, Conflicting Accounts is an unputdownable and masterful work, perfect for fans of Mad Men and The Smartest Guys in the Room.

General

Imprint:	Touchstone
Country of origin:	United States
Release date:	April 1998
First published:	1998
Authors:	Kevin Goldman
Dimensions:	214 x 140 x 26mm (L x W x T)
Format:	Paperback - Trade
Pages:	400
Edition:	New Ed
ISBN-13:	978-0-684-83553-2
Categories:	Books > Humanities > History > History of specific subjects > Social & cultural history Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > History > History of specific subjects > Social & cultural history
LSN:	0-684-83553-3
Barcode:	9780684835532

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