The intriguing story of two brothers, Maurice and Charles Saatchi
who managed to build arguably the most significant advertising
agency in the world, Saatchi & Saatchi Co Ltd, and then plot
its downfall. Charles, the elder creative genius behind the agency
(at one time he controlled half of the modern art market) and
Maurice, the charmer with questionable management skills, were
behind the notably successful campaigns which helped British
Airways to become 'the world's favourite airline', propelled
Margaret Thatcher into power with the memorable, powerful slogan
'Labour Isn't Working' and successfully assisted the Health
Education Council to reduce the number of unwanted pregnancies. A
string of takeovers in the mid-80s kept the agency growing and a
successful invasion of Madison Avenue allowed Saatchi to claim the
highly sought-after prize of top spot in the global advertising
industry. However, by 1989 a combination of a slump in demand for
advertising, rising debts for past acquisitions and high costs for
ill-advised forays into consulting services, tipped the agency into
the red, eventually culminating in Maurice being ousted as chairman
in December 1994 by the board and institutional investors.
Humiliated, but not down, Maurice established a new agency New
Saatchi (later renamed Cordiant) with his brother and three former
Saatchi executives to cripple to old '& Co Ltd', but not
without a string of legal battles, account deflections and staffing
problems. Kevin Goldman has paid much attention to detail to make
this fascinating account of the Saatchis read like a modern
business horror story. (Kirkus UK)
In this fascinating and in-depth depiction of corporate greed and
the politics of power, go behind-the-scenes of the ugly and bitter
feud in an industry that is supposed to know the steep price for
image run amok. On December 16, 1994, a bloodletting took place in
the stylish boardroom at Saatchi & Saatchi, once the world's
largest advertising agency. The cofounders of the company, Maurice
and Charles Saatchi, were fired after threats by the firm's
shareholders but less than a month later, Maurice Saatchi started a
rival ad agency and quickly and viciously snapped up former Saatchi
& Saatchi clients. With expansive research and eye-opening
interviews, Kevin Goldman effortlessly explores this dramatic saga
from the early, audacious start of the firm to the meteoritic rise
of the Saatchi brothers and their ultimate fall. From the glitzy
and extravagant lifestyle of the advertising industry of the 1970s
and 1980s to the dramatic mergers and takeovers that altered
Madison Avenue and London forever, Conflicting Accounts is an
unputdownable and masterful work, perfect for fans of Mad Men and
The Smartest Guys in the Room.
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