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Books > Business & Economics > Business & management > Sales & marketing
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Hillstrom's Contact Strategy - The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog Business (Paperback)
Loot Price: R723
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Hillstrom's Contact Strategy - The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog Business (Paperback)
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Times are changing. Unfortunately, the process that catalogers use
to select customers for individual mailings is largely the same as
it was twenty-five years ago. In "Hillstrom's Contact Strategy,"
Kevin Hillstrom builds upon the principles outlined in his "Catalog
PhD" booklet. Here, Mr. Hillstrom combines catalog value, email
value, and paid search customer value, enabling the catalog expert
to identify the most profitable combination of catalogs and email
marketing campaigns, on an annual basis. The result is an elegant
methodology that generates between $1,000,000 and $5,000,000 of
annual profit for the average $100,000,000 catalog business. Best
of all, Mr. Hillstrom shares every secret he uses in his
methodology, so that you can do the work yourself. You will be
light years ahead of the competition after applying the concepts in
this booklet to your business.
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