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The Olympics, Media and Society (Paperback)
Loot Price: R978
Discovery Miles 9 780
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The Olympics, Media and Society (Paperback)
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When the general public follow the Olympic Games on television, on
the internet, even in the newspapers, they feel like they have
themselves experienced the performances of the athletes. This book
explores whether it is ever possible to experience the Olympic
Games as an athletic event without considering the effect of the
media. It addresses a multitude of ways in which the intermediary
of media production alters the experience of the Olympics.
Spectators watching Olympic events from the stands are less
subjected to the language of the commentators, journalists, and
even the athlete interviews as they form impressions and
understandings of the games. However, even those who sit in the
stands for the opening ceremonies or walk down the streets of the
Olympic Village and the host city are treated to media spectacles
that are intentionally produced to display the attitudes, values,
and beliefs of the host country and its Olympic Committee. This
book performs the important task of analysing ways in which the
media serves as both an integral component and an arbiter of the
Games for society. This book was originally published as a special
issue of Mass Communication and Society.
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