Starting in the mid-1930s, a handful of prominent American
businessmen forged alliances with the aim of rescuing America--and
their profit margins--from socialism and the "nanny state." Long
before the "culture wars" usually associated with the rise of
conservative politics, these driven individuals funded think tanks,
fought labor unions, and formed organizations to market their
views. These nearly unknown, larger-than-life, and sometimes
eccentric personalities--such as GE's zealous, silver-tongued
Lemuel Ricketts Boulware and the self-described "revolutionary"
Jasper Crane of DuPont--make for a fascinating, behind-the-scenes
view of American history.
The winner of a prestigious academic award for her original
research on this book, Kim Phillips-Fein is already being heralded
as an important new young American historian. Her meticulous
research and narrative gifts reveal the dramatic story of a
pragmatic, step-by-step, check-by-check campaign to promote an
ideological revolution--one that ultimately helped propel
conservative ideas to electoral triumph.
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