|
Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop
|
Buy Now
Early '70s Radio - The American Format Revolution (Hardcover, New)
Loot Price: R4,639
Discovery Miles 46 390
|
|
|
Early '70s Radio - The American Format Revolution (Hardcover, New)
Expected to ship within 10 - 15 working days
|
Providing a fresh reevaluation of a specific era in popular music,
this book contextualizes the era in terms of both radio history and
cultural analysis. "Early '70s Radio" focuses on the emergence of
commercial music radio "formats", which refer to distinct musical
genres aimed toward specific audiences. This formatting revolution
took place in a period rife with heated politics, identity anxiety,
large-scale disappointments and seemingly insoluble social
problems. As industry professionals worked overtime to understand
audiences and to generate formats, they also laid the groundwork
for market segmentation. Audiences, meanwhile, approached these
formats as safe havens wherein they could reimagine and redefine
key issues of identity. A fresh and accessible exercise in audience
interpretation, "Early '70s Radio" is organized according to the
era's five prominent formats and analyzes each of these in relation
to their targeted demographics, including Top 40, "Soft rock",
Album-oriented rock, Soul and Country. The book closes by making a
case for the significance of early '70s formatting in light of
commercial radio today.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
