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Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop
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Early '70s Radio - The American Format Revolution (Hardcover, New)
Loot Price: R4,703
Discovery Miles 47 030
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Early '70s Radio - The American Format Revolution (Hardcover, New)
Expected to ship within 12 - 17 working days
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Providing a fresh reevaluation of a specific era in popular music,
this book contextualizes the era in terms of both radio history and
cultural analysis. "Early '70s Radio" focuses on the emergence of
commercial music radio "formats", which refer to distinct musical
genres aimed toward specific audiences. This formatting revolution
took place in a period rife with heated politics, identity anxiety,
large-scale disappointments and seemingly insoluble social
problems. As industry professionals worked overtime to understand
audiences and to generate formats, they also laid the groundwork
for market segmentation. Audiences, meanwhile, approached these
formats as safe havens wherein they could reimagine and redefine
key issues of identity. A fresh and accessible exercise in audience
interpretation, "Early '70s Radio" is organized according to the
era's five prominent formats and analyzes each of these in relation
to their targeted demographics, including Top 40, "Soft rock",
Album-oriented rock, Soul and Country. The book closes by making a
case for the significance of early '70s formatting in light of
commercial radio today.
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