Early '70s Radio - The American Format Revolution (Hardcover, New)

Providing a fresh reevaluation of a specific era in popular music, this book contextualizes the era in terms of both radio history and cultural analysis. "Early '70s Radio" focuses on the emergence of commercial music radio "formats", which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could reimagine and redefine key issues of identity. A fresh and accessible exercise in audience interpretation, "Early '70s Radio" is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "Soft rock", Album-oriented rock, Soul and Country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.

General

Imprint:	Continuum Publishing Corporation
Country of origin:	United States
Release date:	July 2011
First published:	July 2011
Authors:	Kim Simpson
Dimensions:	236 x 156 x 24mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	288
Edition:	New
ISBN-13:	978-1-4411-5758-4
Languages:	English
Subtitles:	English
Categories:	Books > Arts & Architecture > Performing arts > Radio Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop > General Books > Music > Contemporary popular music > Rock & pop > General Promotions
LSN:	1-4411-5758-1
Barcode:	9781441157584

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