The importance of fashion and design in an events context remains
under-researched, despite their ubiquity and significance from a
societal and economic perspective. Fashion-themed events, for
example, appeal to broad audiences and may tour the globe. Staging
these events might help to brand destinations, boost visitor
numbers and trigger popular debates about the contributions that
fashion and design can make to identity. They may also tell us
something about our culture and wider society. This edited volume
for the first time examines fashion and design events from a social
perspective, including the meanings they bestow and their potential
economic, cultural and personal impacts. It explores the reasons
for their popularity and influence, and provides a critique of
their growth in different markets. Events examined include fashion
weeks, fashion or design themed exhibitions, historical
re-enactments, extreme/alternative fashion and design events, and
large-scale public events such as royal weddings and horse races.
International examples and case studies are drawn from countries as
diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia.
These are used to develop and critique various thematic concepts
linked to fashion and design events, such as identity, gender,
aspirations and self-image, commodification, authenticity,
destination development and marketing, business strategy and
protection/infringement of intellectual property. Fashion, Design
and Events also provides a futurist view of these types of events
and sets out a future research agenda. This book has a unique focus
on events associated with fashion and design and features a swathe
of disciplinary backgrounds. It will appeal to a broad academic
audience, such as students of art and design, cultural studies,
tourism, events studies, sociology and marketing.
General
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