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Red, White, and Blue on the Runway - The 1968 White House Fashion Show and the Politics of American Style (Paperback)
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Red, White, and Blue on the Runway - The 1968 White House Fashion Show and the Politics of American Style (Paperback)
Series: Costume Society of America
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A behind-the-scenes look at the only fashion show held at the White
House and the intersections of fashion and politicsOn February 29,
1968, the White House hosted its first-and only-fashion show. At
the time, the patriotic event was lauded by the press, and many
predicted it would become an annual occasion, especially since
fashion had grown to become the fourth largest industry in the
United States, employing 1.4 million Americans, more than 80
percent of them women. But the social and political turmoil of that
particular year-from the Vietnam War, the civil rights movement,
and the assassinations of Dr. Martin Luther King Jr. and Senator
Robert F. Kennedy-cast a shadow over the festivities. Using
eyewitness accounts as well as carefully preserved records,
artifacts, and previously unpublished images, Red, White, and Blue
on the Runway re-creates the once-in-a-lifetime event and explores
the reasons why the first White House fashion show was destined to
be the last. The politics of fashion touched everyone involved in
this landmark occasion in American fashion history, from hostess
Lady Bird Johnson and the Johnson daughters to the designers,
including Bill Blass, Geoffrey Beene, Mollie Parnis, and Oscar de
la Renta, as well as the models and guests. Those guests included
the wives of governors and of President Johnson's Cabinet, in
addition to dozens of fashion designers and prominent journalists
who reported on the event. In our own turbulent political climate,
Red, White, and Blue on the Runway takes us back to an equally
tense time, providing a unique historical perspective on themes of
fashion, politics, protest, and image-making that are immediately
relevant today.
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