Customer centric marketing - The influences of CRM and the Internet in the future of marketing (Paperback)

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 64 entries in the bibliography, language: English, comment: Double spaced, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.

General

Imprint:	Grin Verlag
Country of origin:	Germany
Release date:	June 2009
First published:	November 2013
Authors:	Kimberly Wylie
Dimensions:	210 x 148 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	88
ISBN-13:	978-3-640-33809-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-640-33809-X
Barcode:	9783640338092

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