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Books > Business & Economics > Business & management > Sales & marketing

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Hotel-Marketing - Strategien -- Marketing-Mix -- Planung -- Kontrolle (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 1998 ed.) Loot Price: R1,248
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Repayment Terms: R117 pm x 12*
You Save: R67 (5%)
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Hotel-Marketing - Strategien -- Marketing-Mix -- Planung -- Kontrolle (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 1998...

Hotel-Marketing - Strategien -- Marketing-Mix -- Planung -- Kontrolle (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 1998 ed.)

Klaus Barth, Hans-Joachim Theis

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List price R1,315 Loot Price R1,248 Discovery Miles 12 480 | Repayment Terms: R117 pm x 12* You Save R67 (5%)

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Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung erganzt."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: October 1998
First published: October 1998
Authors: Klaus Barth • Hans-Joachim Theis
Dimensions: 244 x 170 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 360
Edition: 2nd 2., Uberarb. U. Erw. Aufl. 1998 ed.
ISBN-13: 978-3-409-23681-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-23681-3
Barcode: 9783409236812

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