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A Handbook of Media and Communication Research - Qualitative and Quantitative Methodologies (Hardcover, 3rd edition)
Loot Price: R4,256
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A Handbook of Media and Communication Research - Qualitative and Quantitative Methodologies (Hardcover, 3rd edition)
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Thoroughly revised and updated, this third edition integrates
perspectives from the social sciences and the humanities, focusing
on methodology as a strategic level of analysis that joins
practical applications with theoretical issues. The Handbook
comprises three main elements: historical accounts of the
development of key concepts and research traditions; systematic
reviews of media organizations, discourses, and users, as well as
of the wider social and cultural contexts of communication; and
practical guidelines with sample studies, taking readers through
the different stages of a research process and reflecting on the
social uses and consequences of research. Updates to this edition
include: An overview of the interrelations between networked, mass,
and interpersonal communication. A new chapter on digital methods.
Three chapters illustrating different varieties of media and
communication research, including industry-academic collaboration
and participatory action research. Presentation and discussion of
public issues such as surveillance and the reconfiguration of local
and global media institutions. This book is an invaluable reference
work for students and researchers in the fields of media,
communication, and cultural studies.
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