Globalization is usually thought of as the worldwide spread of
Western--particularly American--popular culture. Yet if one nation
stands out in the dissemination of pop culture in East and
Southeast Asia, it is Japan. Pokemon, anime, pop music, television
dramas such as "Tokyo Love Story "and "Long Vacation"--the export
of Japanese media and culture is big business. In "Recentering
Globalization, " Koichi Iwabuchi explores how Japanese popular
culture circulates in Asia. He situates the rise of Japan's
cultural power in light of decentering globalization processes and
demonstrates how Japan's extensive cultural interactions with the
other parts of Asia complicate its sense of being "in but above" or
"similar but superior to" the region.
Iwabuchi has conducted extensive interviews with producers,
promoters, and consumers of popular culture in Japan and East Asia.
Drawing upon this research, he analyzes Japan's "localizing"
strategy of repackaging Western pop culture for Asian consumption
and the ways Japanese popular culture arouses regional cultural
resonances. He considers how transnational cultural flows are
experienced differently in various geographic areas by looking at
bilateral cultural flows in East Asia. He shows how Japanese
popular music and television dramas are promoted and understood in
Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture
(especially Hong Kong's) is received in Japan.
Rich in empirical detail and theoretical insight, "Recentering
Globalization" is a significant contribution to thinking about
cultural globalization and transnationalism, particularly in the
context of East Asian cultural studies.
General
Imprint: |
Duke University Press
|
Country of origin: |
United States |
Release date: |
November 2002 |
First published: |
November 2002 |
Authors: |
Koichi Iwabuchi
|
Dimensions: |
229 x 156 x 20mm (L x W x T) |
Format: |
Paperback
|
Pages: |
288 |
ISBN-13: |
978-0-8223-2891-9 |
Categories: |
Books >
Social sciences >
General
|
LSN: |
0-8223-2891-7 |
Barcode: |
9780822328919 |
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