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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Hardcover)
Loot Price: R545
Discovery Miles 5 450
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Hardcover)
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Loot Price R545
Discovery Miles 5 450
Expected to ship within 12 - 17 working days
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An eye-opening discussion of the future of marketing, from four of
the leading minds in the field In Entrepreneurial Marketing: Beyond
Professional Marketing, a renowned team of marketing leaders,
including the "Father of Modern Marketing," Professor Philip
Kotler, delivers a groundbreaking and incisive redefinition of
entrepreneurial marketing. In the book, some of the marketing
sector's brightest minds explore the increasingly essential
initiative to build new capabilities beyond the mainstream
marketing approach that also consider the effect of digital
connectivity on consumers and companies everywhere. This book also
discusses what marketers need to do to break the stagnation of
normative marketing approaches that are often no longer effective
in dealing with dynamic business environments. The authors
introduce a fresh entrepreneurial marketing approach, converging
dichotomies into a coherent form. The book also includes: A
post-entrepreneurial-marketing view of the commercial landscape
which puts the operational aspect at the center of the action,
converging marketing and finance, and adopting technology for
humanity Discussions of the strategies and techniques that will
drive the actions of the marketing departments to create value with
values that will lead the company to success through the year 2030
Explorations of the paradox between the development of core
competencies and collaboration with various parties, including
competitors The latest publication from some of the foremost minds
in marketing--and in business, generally--Entrepreneurial
Marketing: Beyond Professional Marketing is a must-read combination
of unique insight, concrete advice, and implementable strategies
that introduce a new mindset for every professional marketer,
entrepreneur, and business leaders worldwide.
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