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Books > Humanities > Philosophy > Topics in philosophy > Social & political philosophy
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The Digital Mind - Semiotic Explorations in Digital Culture (Hardcover, 1st ed. 2022)
Loot Price: R2,664
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The Digital Mind - Semiotic Explorations in Digital Culture (Hardcover, 1st ed. 2022)
Series: Numanities - Arts and Humanities in Progress, 22
Expected to ship within 12 - 17 working days
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This book reveals the core features of digital culture, examined by
means of semiotic models and theories. It positions commercial and
market principles in the center of the digital semiosphere,
avoiding the need to force the new cultural reality into the
established textualist or pragmatist paradigms. The theoretic
insights and case studies presented here argue for new semiotic
models of inquiry that include working with big data, user
experience and nethnography, along with conventional approaches.
The book develops a new concept of identity in the digital age,
analyzing the digital flows of recognition and value, which led to
the tremendous success of Social Media and the Web 2.0 era.
Self-expression, entertainment and consumerism are seen as the
major drivers of identity formation in the post-truth era, where
the self can no longer be considered independently of a given
person's communication devices, where a substantial part of it is
stored and actualized. It will be of interest to semioticians and
researchers working on digital culture.
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