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Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction (Paperback, Softcover reprint of the original 1st ed. 2015) Loot Price: R2,752
Discovery Miles 27 520
Repayment Terms: R258 pm x 12*
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Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction (Paperback, Softcover reprint of...

Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction (Paperback, Softcover reprint of the original 1st ed. 2015)

Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani

Series: Springer Texts in Business and Economics

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Loot Price R2,752 Discovery Miles 27 520 | Repayment Terms: R258 pm x 12*

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Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Springer Texts in Business and Economics
Release date: April 2017
First published: 2015
Authors: Kurt Gaubinger • Michael Rabl • Scott Swan • Thomas Werani
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Paperback
Pages: 327
Edition: Softcover reprint of the original 1st ed. 2015
ISBN-13: 978-3-662-51499-3
Categories: Books > Business & Economics > General
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LSN: 3-662-51499-0
Barcode: 9783662514993

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