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Intellectual Property and the Law of Ideas (Hardcover)
Loot Price: R1,477
Discovery Miles 14 770
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Intellectual Property and the Law of Ideas (Hardcover)
Series: Routledge Research in Intellectual Property
Expected to ship within 12 - 17 working days
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Ideas are the fuel of industry and the entertainment business.
Likewise, manufacturers receive suggestions for new products or
improvements to existing products, and retailers frequently receive
ideas for new marketing campaigns. Many ideas are not new and may
be used by anyone without the risk of incurring any legal
liability, but some ideas are novel and valuable. If the originator
of a potentially useful idea does not have the financial resources
to exploit the idea, he or she may submit it to another, with the
expectation of receiving compensation if the idea is used. Although
an extensive body of intellectual property law exists to protect
the rights of inventors, authors, and businesses that own valuable
brands or confidential proprietary information, raw ideas receive
no protection. Nevertheless, the originator of a potentially useful
and marketable idea is not without legal recourse. The courts have
developed, through a long line of common law precedents, legal
protection for novel and concrete ideas under certain
circumstances. The originator of an idea can rely on contract law,
whereby the recipient may expressly or impliedly agree to pay for
the idea. Alternatively, if the idea is disclosed in confidence,
its unauthorized use by the recipient allows the originator of the
idea to recover compensation. Finally, some courts have treated the
ownership of ideas as quasi-property rights.
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