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Record Cultures - The Transformation of the U.S. Recording Industry (Paperback)
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Record Cultures - The Transformation of the U.S. Recording Industry (Paperback)
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Record Cultures tells the story of how early U.S. commercial
recording companies captured American musical culture in a key
period in both music and media history. Amid dramatic technological
and cultural changes of the 1920s and 1930s, small recording
companies in the United States began to explore the genres that
would later be known as jazz, blues, and country. Smaller record
labels, many based in rural or out of the way Midwestern and
Southern towns, were willing to take risks on the country's
regional vernacular music as a way to compete with more established
recording labels. Recording companies' relationship with radio grew
closer as both industries were on the rise, propelled by new
technologies. Radio, which had become immensely popular, began
broadcasting more recorded music in place of live performances, and
this created profitable symbiosis. With the advent of the talkies,
the film industry completed the media trifecta. The novelty of
recorded sound was replacing film accompanists, and the popularity
of movie musicals solidified film's connections with the radio and
recording industries. By the early 1930s, the recording industry
had gone from being part of the largely autonomous phonograph
industry to being major media industry of its own, albeit deeply
tied to-and, in some cases, owned by-the radio and film industries.
The triangular relationships between these media industries marked
the first major entertainment and media conglomerates in U.S.
history. Through an interdisciplinary and intermedial approach to
recording industry history, Record Cultures creates new connections
between different strands of media research. It will be of interest
to scholars of popular music, media studies, sound studies,
American culture, and the history of film, television, and radio.
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